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9 Grades Marketing Management Lesson Notes

For example, a person who goes to a restaurant for lunch is both a customer and a consumer of the lunch he pays for and the services he receives during the meal. However, even if a mother or father purchasing baby food from the market is the customer of the baby food they buy, the consumers of baby food are their babies.

Marketing is the heart of your business success. The best perspective for your business depends on the successful execution of the marketing process. Marketing management is important in facilitating the activities and functions that play a role in the management and distribution of goods or services.Marketing management is the art and science of choosing the target audience and market, obtaining customers by creating, presenting and communicating superior customer values, maintaining and growing relationships with the acquired customers.

According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programs designed to achieve desired exchanges with target markets in order to achieve organizational goals.”Marketing management has the most important function in commercial and business ventures.

Thus, it has gained importance in meeting the need for advanced distribution methods in order to reduce costs and increase the profit rate with increasing competition.Marketing management is of great importance in every sense. These; It is important to launch new and quality products, to increase the production of existing products and to reduce costs while doing so.

On the other hand; It is necessary to improve facilities such as communication and transportation at home and abroad.To sum up the marketing management; It is a process where a product or service is brought together with potential customers and promoted. This process; It covers advertising, public relations, promotions and sales from various media. It provides a roadmap for achieving good results with sales growth and growth, brand awareness, higher market share, and much more.

•SWOT Analysis Questions About Strengths

• What advantages do you have different from other people and companies?

• What are the things you think you are doing differently?

• What resources can you access?

• What are your strengths compared to others?

• Do you have achievements that you are proud of?

SWOT Analysis Questions About Weaknesses

•What are the things you think you didn’t do well and that you didn’t do for this reason?

•What do you think you are weak compared to others?

•Do you have bad habits in business life such as being late for work, being messy, and not being able to cope with stress?

•Do you think your personal characteristics are an obstacle to your job?

•What are the things about your job that you think is incomplete and regret not getting your education?

SWOT Analysis Questions About Opportunities

•Are there new technologies available to make your job easier?

•Are there any people or institutions that you get help from in business life?

•Can you take advantage of the jobs that your competitors find difficult to accomplish?

•Can creative solutions be produced for customer complaints?

•Is the sector you are in developing?

SWOT Analysis Questions About Threats

•What kind of barriers do you encounter regarding work?

•Is there a colleague or company competing with you?

•Who are your potential and current competitors or which companies?

•If the standards of the product or service you produce change, can you adapt?

•Could your skills related to your job differ?Will the advancement of technology negatively affect your position?

•What threats do your weaknesses pose?

•Do you have problems with finance?

SWOT ANALYSIS HOMEWORK

https://docs.google.com/forms/d/1adSsjhzocPJg4W15uLOR4jJCNIt9NLSaRLa6Fid8oOQ/edit

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