Having detailed information about the social media sharing calendar and managing a planned social media allows you to gain significant advantages both in time and in increasing the awareness of your brand.

A planned job description will be much more effective than instant posts, even if it is the worst plan.

Social media is no longer a medium where you share just to exist. Social media is today the biggest marketing weapon of all. Of course if used effectively.

Nowadays, the competition of brands is increasing and accordingly, marketing strategies change in the process. In this intense competitive environment, brands must keep up with the requirements of the time and adapt to developing and changing digital marketing strategies.

Remember, in the age of technology we are in, it didn’t take years for social media to be included in the marketing strategies of brands and to become the most important element over time. We have long passed the age of existence in these channels. Now, we need to deal with social media with a management approach that is planned and supported by strategy.

TV is Decreasing, Social Media is Increasing

• The total number of Internet users in Turkey 62 million, 54 million the number of users of social media, mobile social media, the number of users is 54 million.
• 7 hours and 15 minutes every day, people in Turkey are migrating to the Internet an average of 3 hours they spend on social media platforms.
• Television viewing time is gradually decreasing. Average users in Turkey 2 hours and 46 minutes watching television.

The figures given above show us how effective digital media and social media platforms are and that they are rapidly increasing their effectiveness.

Social Media For Brands

Now, the desire of people to reach the product or service they want quickly and directly, and the rapidly developing competitive environment push brands to make an effective digital management plan. Moreover, the consumer measures the reliability of a brand from social media accounts. We will be the best example of this situation ourselves. We all get our first ideas about a product or brand from social media accounts.

The increase in the use of social media and the fact that social media has become such a great power force brands to do serious work in this field. Performing this work professionally and managing the process correctly and effectively will take the brand one step ahead in the competitive environment. Delivering suitable content for brands to the right target audience at the right time increases its effectiveness in this field.

Before moving on to the subject of how to create a content calendar in social media, it is necessary to touch on content management. Social media content management is a work that requires research, creativity and lots of effort. It is necessary to create the most suitable work for the brand and the product in a way that attracts the attention and demand of the target audience. In short, just sharing something on social media does not mean that content is produced.

I produced my content suitable for the brand. So when should I share it?

1- Sharing Frequency / Number of Content to be Shared

The first thing you need to determine when starting the sharing calendar is to determine how many shares you will make per day, week or month, that is, your sharing frequency.

Here you can determine your social media sharing frequency by focusing on different points.

a- Since the preparation of the contents will take a certain period of time, it requires a workforce. This workforce may increase, as being on different social media channels requires content suitable for the dynamics of those platforms.

b- It is a very important variable in the industry you serve. Some sectors require you to post every day, while some don’t. You can decide on this situation by analyzing your competitors in the sector you are in, and if you are trying a new study, you can make plans according to your own content.

c- Understand your target audience well. If you appeal to the end user, your sharing frequency should be higher. If you share to your business partners and customers to look more corporate, you can reduce the frequency of sharing.

d- You must have goals and strategies. What are you aiming for while sharing on social media? What is the social media strategy you have developed in line with this goal? You can change your sharing frequency according to your answers to the questions. You can post less for a corporate look or post more often to sell products.

2 – Type and Subject of Content
What is the type of your content? As a result of in-depth competitor and industry analysis, you should create the types of content, topic titles and subgroups you will share.

3 – Language of Content
What will be the language of your content? How will the content we produce make an impression on the buyer? What emotions will it evoke in the receiver? Will it be entertaining, inform or emotional? Need to answer your questions.

4 – When It Will Be Published
You can determine the most suitable days and hours to share on social media platforms by doing research. However, the most appropriate method for this is to follow the path by looking at the graphics of your own page. You can create your own sharing day and time by looking at which time intervals the account you manage reaches a wider audience.
(For this, you can read our social media sharing hours news.)

5 – Which social media channels will it be published?
You can produce content on all social media platforms, but you should not. You should determine the social media platforms that best suit the dynamic structure of your brand, and make choices that will bring more benefits.

6 – Create a Monthly Social Media Sharing Calendar
After determining all the above elements, you can determine how many content we can prepare per week or day, and collect all of them in a social media sharing calendar.

We can prepare the social media content calendar on a daily or monthly basis. We can make long-term plans by determining the content calendar of the next month. While preparing the content calendar, the contents should also be prepared. Quitting until the last moment in monthly plans can cause disruptions.

Social Media Sharing Calendar and the Impact of the Target Audience

We can classify the contents that can be prepared as follows.

Corporate
Brand-oriented content that will enable the products and services of the company and brand to be preferred.

Useful Content
They are the types of content that identify the question marks in the minds of customers and give their answers during the research phase before purchasing a product or service.

Video
It is the recording of videos that will enable the product or service to reach the masses for advertising and promotional purposes.

Photo
These are visual materials promoting the product or service of the company and the identity of the company.

Question answer
These are the posts that will allow people who like your page and follow you to respond to their interests and respond to increase interaction.

News – Announcement
It is to share the announcements about the product or service of the brand, company news, visuals and contents of the events attended.

Interaction – Feedback
To create interaction channels that will provide feedback from followers to improve the business and make social media accounts more attractive.

Network Creation
Communicating with the relevant cross-sectors to ensure that advertisements and campaigns are mutually broadcast. (Partnership, Cross-Branding)

Content Marketing
Sharing of content on social media channels and content platforms in order to influence the audience, interact and achieve profitable customer action.

Campaign
Campaign posts that will encourage the customer to buy the product or service and arouse interest in the brand.

Stages of Creating a Social Media Sharing Calendar

• Planning
• Creation process
• Publishing process
• Measurement
• Statistics
• It consists of elements such as determining the actions and this calendar is of great importance in SEO studies.

What Should Be on the Social Media Content Calendar?

• Planning Date
• Release Date
• Content
• Content Type (Visual, Video)
• Content Language, Emotion (The feeling your content will evoke in the target audience)
• Special days (Special day shares suitable for your business)
• Sharing Channels (the most suitable social media channels for your business)
• Sharing Time (Time periods where interaction is intense))
• Measurement Date (Daily, Weekly or Monthly)