





STEEPLE stands for the various factors a firm needs to consider within the external environment it operates in – Social, Technological, Economic, Ethical, Political, Legal and Environmental. It is an analytic framework for examining factors in the firm’s external environment that could affect or influence business objectives and strategies
SOCIAL
Technological
Economic
Ethical
Political
Legal

















https://www.theguardian.com/business/2019/oct/24/retailers-cut-85000-jobs-in-past-year







