1.6 Multinational Companies(MNCs). New Syllabus

https://www.tutor2u.net/business/reference/factors-that-have-contributed-to-globalisation

https://www.lifewire.com/where-is-the-iphone-made-1999503

https://www.businessinsider.com/boeing-trump-administration-policies-effects-dreamliner-787-2017-2

Watch this 15 minutes video, featuring an interview with a former KFC executive on KFC’s success in China and how it exploited a first-mover advantage back in 1987 when the fast-food operator opened its first outlet near Tiananmen Square in Beijing.

During its first 20 years in China, KFC opened more than 2,000 other restaurants across the country as part of its rapid growth strategy – a phenomenal achievement for any industry or company.

Ask students to examine the role and impact of globalization and international trade on the growth and evolution of KFC’s multinational business in China. Also ask them to consider the impact of KFC’s operations on the host country.

Watch this 5-minutes video interview with the CEO of LEGO, talking about the privately held company’s organic growth strategy, built on the multinational company’s corporate culture of creativity and innovation.