https://www.thenationalnews.com/lifestyle/rebranding-barakat-inside-the-re-juice-ination-of-the-44-year-old-uae-brand-1.1134979

https://www.theatlantic.com/business/archive/2017/12/product-packaging-digest/547640/

https://www.bloomberg.com/news/videos/2020-01-14/gen-z-happy-to-pay-for-green-products-video

https://www.eatthis.com/costco-rotisserie-chicken/#:~:text=The%20rotisserie%20chicken%20is%20a%20major%20loss%20leader%20for%20Costco.&text=A%20%22loss%20leader%22%20is%20supermarket,that%20simply%20offer%20less%20value.