Rebranding Barakat : Inside the re-juice of 44 years old UAE brand

The UAE- born brand has a new logo and redesigned packaging WHY ?

https://www.thenationalnews.com/lifestyle/rebranding-barakat-inside-the-re-juice-ination-of-the-44-year-old-uae-brand-1.1134979

The secrets That product packaging reveals about retail

Tuna in a pouch was a huge disruptor and other observations from the editör of the trade publication Packaging Digest.

https://www.theatlantic.com/business/archive/2017/12/product-packaging-digest/547640/