Marketing
Unit 4.1 The Role of Marketing
Unit 4.2 Marketing planning
Unit 4.3 Sales forecasting (HL only)

Unit 4.4. Market Research
Unit 4.Sa The 7 Ps of the marketing mix – Product
Unit 4.Sb The 7 Ps of the marketing mix – Price
Unit 4.Sc The 7 Ps of the marketing mix – Promotion
Unit 4.Sd The 7 Ps of the marketing mix – Place
Unit 4.5e The 7 Ps of the marketing mix – People
Unit 4.Sf The 7 Ps of the marketing mix – Processes
Unit 4.Sg The 7 Ps of the marketing mix – Physical evidence
Unit 4.6 International marketing (HL only)